Mark Wesling is a classical guitar friend of mine from Hershey, PA. Mark performs, teaches and publishes CD collections of his work, many originals. His website takes advantage of many excellent web-based techniques... most of which are FREE !!
Now he's using his blog to show another side of himself and his offerings... poetry?!
Others to check out:
Rose Anderson's Pure Gallery Website, newsletters and blog
Next-Level Automotive's Website and blog <<< href="http://firstchoicerehab.com/">Website and newsletters.
My houseflipping blog
and my PonyClubDad blog.
now to get some work done... Jeff
Showing posts with label kurtzinpa. Show all posts
Showing posts with label kurtzinpa. Show all posts
Sunday, January 13, 2008
Saturday, January 12, 2008
Rave reviews!
Many Thanks to First Choice Rehabilitation who just celebrated their first year of email newsletters to their patients and associates!
Karen, their Marketing Manager, gave us a great review at the SOS Healthcare Networking luncheon in Camp Hill this week. They put the text of the articles together, select some photos that are representative of the topic, and provide a spreadsheet of their new additions to the mailing list each month. They post the newsletter to the ARCHIVES on their website each month.
I format the articles to post individually, and then assemble the newsletter into a template that has evolved over the past year. They began with 410 addresses of current patients and are now over 1300 permission based addresses. Their readership averages a confirmed count of at least 25%.
This is a very topical newsletter format, with NO sales content! The format is now (December) very consistent, with a seasonal article, a story about a community involvement they are hosting, an employee profile and a patient 'Success Story'.
Give me a call if I can assist with staying current with your clients, patients, donors or prospects with effective and affordable email marketing programs.
Happy January,
Jeff
Karen, their Marketing Manager, gave us a great review at the SOS Healthcare Networking luncheon in Camp Hill this week. They put the text of the articles together, select some photos that are representative of the topic, and provide a spreadsheet of their new additions to the mailing list each month. They post the newsletter to the ARCHIVES on their website each month.
I format the articles to post individually, and then assemble the newsletter into a template that has evolved over the past year. They began with 410 addresses of current patients and are now over 1300 permission based addresses. Their readership averages a confirmed count of at least 25%.
This is a very topical newsletter format, with NO sales content! The format is now (December) very consistent, with a seasonal article, a story about a community involvement they are hosting, an employee profile and a patient 'Success Story'.
Give me a call if I can assist with staying current with your clients, patients, donors or prospects with effective and affordable email marketing programs.
Happy January,
Jeff
Friday, June 22, 2007
Survey tools entering email arena.
A quick note,
Constant contact just released a survey tool that is pretty flexible. Take a look at (just an example) the information I'm getting back after a survey went out yesterday. ( attached.)
What a nice way to close the loop relative to buyer's remorse or to complete an engagement. This can include a highlight for referrals!
If you received my email yesterday, please take a few minutes to respond so I'll have added data before meeting next Tuesday. I would love to have you attend and add input to the process. If you did not receive the survey you can click HERE to offer input.
Thanks! and have a good finish to your week,
Jeff Kurtz
Reykur Associates Inc
Email Marketing Strategists
570-401-4843
Constant contact just released a survey tool that is pretty flexible. Take a look at (just an example) the information I'm getting back after a survey went out yesterday. ( attached.)
What a nice way to close the loop relative to buyer's remorse or to complete an engagement. This can include a highlight for referrals!
If you received my email yesterday, please take a few minutes to respond so I'll have added data before meeting next Tuesday. I would love to have you attend and add input to the process. If you did not receive the survey you can click HERE to offer input.
Thanks! and have a good finish to your week,
Jeff Kurtz
Reykur Associates Inc
Email Marketing Strategists
570-401-4843
Tuesday, February 6, 2007
expectations
Email Insider for Monday, February 5, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54974
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
expectations
Email Insider for Monday, February 5, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54974
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
Disaster recovery plan
Email Insider for Tuesday, February 6, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=55058
Good article on rebuilding from sending to unsubscribed readers.
Jeff
Good article on rebuilding from sending to unsubscribed readers.
Jeff
Monday, January 29, 2007
Value of an Email address
Awsome article published today via Media post.
http://whitenoiseinc.com/2007/01/28/step-1--of-understanding-the-value-of-an-email-address.aspx
Proposition: if you started from scratch, which way would your marketing develop?
Have a great week,
Jeff
http://whitenoiseinc.com/2007/01/28/step-1--of-understanding-the-value-of-an-email-address.aspx
Proposition: if you started from scratch, which way would your marketing develop?
Have a great week,
Jeff
Thursday, January 25, 2007
Email seasonal trends! fro Emal Insider
Email List Trends Reviewby Bill McCloskey, Wednesday, January 24, 2007
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.
Complete report: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54379
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.
Complete report: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54379
Wednesday, January 24, 2007
event marketing
Give me a couple days to get things updated here,,, I'll do a link to a great marketing project I'm doing for an equestrian event in New York. Sign up for the newslettere there to see how we're promoting their activities! http://www.dressage4kids.com
Have a great day!
Jeff
Have a great day!
Jeff
Sunday, January 7, 2007
Weatherly Hillclimb
Today was a nice vacation day. Breakfast with Robert,,, resolved to agree to a plan that would put him in my new house in Mcadoo by September. ( but he has to finish the work at Seybert Street first.)
Paid some bills,,, straightened out Legacy Bank about what to do with the money they received from the closing last week... ( like they FORGOT we had discussed it...) ;)
Called a guy who has 12 houses fpr sale down toward Lansdale.
Sorted thru leftovers at the new place,,, found no treasures, but DID find documents dating back to 1901. will make nice wall decore items. I want to do a story book of families I have purchased homes from! May eventually lead to some interesting ghost stories!!
Let's see,, there must have been more...
Magistrate at 2:30, tenant didn't show so now it's OFFICIAL that she has to move, The difference between 'official' and your basic MOVE invitation is about 30 days and $95. (mine, not hers). The tenant gets an actual autographed letter from the magistrate explaining that I won, and if she has extra money laying around that I'd really apreiciate whatever she can part with. Most tenants mount these letters in their game room, like 3 point bucks (half of which are probably road-kills) so they have interesting stories to share with their buddies.
I actually survived the day without a cell phone! Twice I got to land-lines with a calling card to check and return messages. It's interesting how important we think we are untill we loose our phone and realize that no one was inconvenienced!
Stopped at Biaggo's for libation ( to be discussed) and treated Blaze to an actual 'in-cockpit' view of the Audi. He owns the deli/6-pack store. He's such a BS'er... We have a lot of other things in common also... (?) ;)
THEN, on the way home, I went out to the road where they hold (held) the Weatherly Hillclimb! What a hoot. I'm going to try to post a video of the drive up. The straight sections are cake walks. the curves vary from "sharp left" to rignt vertical's (up) where you can actually look up over the hood and see your front tires going hand over hand with your back tires and wondering if the 6-pack in the trunk is going to tip the scales in favor of ass-end-over-tea-kettle.(?!)
Just when you think it's safe to exhale you reach the top, with no backside... There's now a hole where I put my foot thru the floor looking for the brake pedal. thru the hole you can see the spectators looking up in the air at your car, wich still going up while the terraine (pavement) is going down. (and all I have to show them is my foot where the floor boards should be,,,) go figure. BE sure you've cleaned that custom exhaust system, cause that's about all they can see!!
I made about 6 runs up the hill. The trip down is fun,,, if you enjoy the feel of the back end 'unweighting' while the front end is looking for something to grab onto to accomplish the hard-right. and the roofer in the econoline with 6 ladders on the roof ( headed up-hill toward home at 4.3 MPH with his own 6-pack)and 4300 pounds of leftover shingles that he's using on his moonlighting prohect, is praying that you're highly skilled at whatever it is that you are trying to do, and that you understand that the yellow line is his only assurance of dinner with family (and the 2 remaining of the 6-pack).
Then home to unload the goodies...
Did someone remember to pick up food?
hmmmmmmmmmmmmmmmmmmmm
more later.
Jeff
Paid some bills,,, straightened out Legacy Bank about what to do with the money they received from the closing last week... ( like they FORGOT we had discussed it...) ;)
Called a guy who has 12 houses fpr sale down toward Lansdale.
Sorted thru leftovers at the new place,,, found no treasures, but DID find documents dating back to 1901. will make nice wall decore items. I want to do a story book of families I have purchased homes from! May eventually lead to some interesting ghost stories!!
Let's see,, there must have been more...
Magistrate at 2:30, tenant didn't show so now it's OFFICIAL that she has to move, The difference between 'official' and your basic MOVE invitation is about 30 days and $95. (mine, not hers). The tenant gets an actual autographed letter from the magistrate explaining that I won, and if she has extra money laying around that I'd really apreiciate whatever she can part with. Most tenants mount these letters in their game room, like 3 point bucks (half of which are probably road-kills) so they have interesting stories to share with their buddies.
I actually survived the day without a cell phone! Twice I got to land-lines with a calling card to check and return messages. It's interesting how important we think we are untill we loose our phone and realize that no one was inconvenienced!
Stopped at Biaggo's for libation ( to be discussed) and treated Blaze to an actual 'in-cockpit' view of the Audi. He owns the deli/6-pack store. He's such a BS'er... We have a lot of other things in common also... (?) ;)
THEN, on the way home, I went out to the road where they hold (held) the Weatherly Hillclimb! What a hoot. I'm going to try to post a video of the drive up. The straight sections are cake walks. the curves vary from "sharp left" to rignt vertical's (up) where you can actually look up over the hood and see your front tires going hand over hand with your back tires and wondering if the 6-pack in the trunk is going to tip the scales in favor of ass-end-over-tea-kettle.(?!)
Just when you think it's safe to exhale you reach the top, with no backside... There's now a hole where I put my foot thru the floor looking for the brake pedal. thru the hole you can see the spectators looking up in the air at your car, wich still going up while the terraine (pavement) is going down. (and all I have to show them is my foot where the floor boards should be,,,) go figure. BE sure you've cleaned that custom exhaust system, cause that's about all they can see!!
I made about 6 runs up the hill. The trip down is fun,,, if you enjoy the feel of the back end 'unweighting' while the front end is looking for something to grab onto to accomplish the hard-right. and the roofer in the econoline with 6 ladders on the roof ( headed up-hill toward home at 4.3 MPH with his own 6-pack)and 4300 pounds of leftover shingles that he's using on his moonlighting prohect, is praying that you're highly skilled at whatever it is that you are trying to do, and that you understand that the yellow line is his only assurance of dinner with family (and the 2 remaining of the 6-pack).
Then home to unload the goodies...
Did someone remember to pick up food?
hmmmmmmmmmmmmmmmmmmmm
more later.
Jeff
The Joy of Preassembled Cabinets
The Joy of pre-assembled cabinets.
3 hrs 45 mins… seems like a lifetime.
The tear in the cardboard box should have been a tip off… 4 months ago when I picked up the 30” wide vanity cabinet with molded ceramic sink and decorator faucet set. TWO-Piece COMBO…
Open the box this morning after breakfast… count to two… then figure out why there are about 6 other pieces…
Let me give you the detailed instructions before you try this at home.
1) remove the bathroom door. FAQ: Why? Answer: You KNEW the bath was too small to be comfortable when you bought the place, so get over it… the diagram shows the worker upside down reaching thru the bottom of something with a tool that looks like something your Ob-Gny roommate used for the finals at the lab… take the door off and enjoy the space.
2) gather tools. Listed on box:
variable speed drill and drill bits
Screwdrivers – Phillips and flathead (twins on daughter’s soccer team)
Level
Tape measure
Stud finder ( NO, the wall kind)
Wood shims
Clear silicone sealant
Faucet
Drain connections
Adjustable wrench
Lag bolts
“do not use plumber’s putty”??
They forgot to mention:
1 ½” screws
1/16” bit
1/8” bit
Countersink (nothing to do with counters or sinks)
2 ½” hole saw (if you saw a hole do you have two halves, which would make a hole?)
Bandaids
Elmers glue
Square
Saber saw ($79, asile 9) only necessary if you’re installing cabinet in existing construction. If you’re installing cabinet in new construction or house built before 1450 AD that has no baseboards you can skip this tool)
Pencil
Shopvac (unless you want to sleep alone tonight.)
Box of tampons ( wait till you figure this out!)
Step two: Remove cabinet from box.
The hole in the side is where the forklift missed the pallet and created a vent that will keep your cabinet from having that closed in smell…
It also explains why some other bloke returned the thing, and all the joints are loose, and the previously preassembled guts are now laying in the bottom of the box.
Count the pieces… anything after TWO will have to be re-installed.
The good news is that they have refined STAPLES down to one-legged creatures that are easily removed. Find a good place to start (a corner of the cabinet that still is somewhat intact, and begin. Pilot hole, clearance hole for the screw, countersink the holes, insert screw (not included) and tighten.
Two screws each joint until no pieces remain. Don’t install the cabilet bottom, yet.
If you install the bottom strip across the back of the cabinet, now you can remove it again, because this is not new construction… ugh.
Take a piece of paper and sketch the profile of the baseboard so you can cut that shape from the bottom back of the cabinet sides. (saber saw). Watch your fingers… or, if you’re not into Steven King moments, Don’t watch, but be careful,,,
Take the piece that you removed and re-install it far enough forward from the back that it will miss the pipes which are sticking up thru the floor from the old sink that you removed… ( was I supposed to tell you to remove the old sink first?? Come on now,, take some responsibility here…)
By now the cabinet should be assembled and pretty much be able to stand on it’s own. Lift it into place, and look to see if everything fits against the wall, the floor. This is where shims can be used, but it’s a whold ‘nother chapter… Let’s assume things are close.
Take the lagbolts, or 4” long decking screws, and run them in top the wall thru the top back panel of the cabinet. I like the long screws, because if you miss the stud you can pick up on something solid in the next room…
Next (existing construction) since the bottom was a loose piece when you opened the box, you can figure out how to cut holes for the pipes that are coming up thru the floor. This is where the 2 ½” hole saw comes in handy… if you’re anywhere near close, the ½ “ pipes will find the 2 ½” holes! Don’t glue or in any way fasten the floor of the cabinet… It’s not going anywhere, and you’ll probably drop tools down there and need to remove it anyway.
Step 3) install the countertop/sink. Put that silicone stuff all over the top edges of the cabinet. Plop the sinktop in place and wiggle it till it looks right. By tomorrow the glue will set and it’s secured.
Install faucets, drain, knobs, and test for leaks… details in sequel.
Safety note: faucet sets include many small parts in plastic bags. If you insist on opening the bags with your teeth please read chapter 16, “clearing the airway of shredded plastic). The Heimlich is tough when you’re alone…
Open the cabinet doors and clean all the dust, silicone, blood and debris from the cabinet. Place the box of tampons in front of the gaping holes where the pipes come thru… now they are hidden for life!
Now put away tools, trash, vacuum sawdust and open a beer… you want to be good and ready before you test for leaks.
Success.
Interesting reading:
Alan King, “Anyone who owns their own home deserves it”
Kurtz, “Do it yourself projects. And 104 OTHER ways to impress women”
3 hrs 45 mins… seems like a lifetime.
The tear in the cardboard box should have been a tip off… 4 months ago when I picked up the 30” wide vanity cabinet with molded ceramic sink and decorator faucet set. TWO-Piece COMBO…
Open the box this morning after breakfast… count to two… then figure out why there are about 6 other pieces…
Let me give you the detailed instructions before you try this at home.
1) remove the bathroom door. FAQ: Why? Answer: You KNEW the bath was too small to be comfortable when you bought the place, so get over it… the diagram shows the worker upside down reaching thru the bottom of something with a tool that looks like something your Ob-Gny roommate used for the finals at the lab… take the door off and enjoy the space.
2) gather tools. Listed on box:
variable speed drill and drill bits
Screwdrivers – Phillips and flathead (twins on daughter’s soccer team)
Level
Tape measure
Stud finder ( NO, the wall kind)
Wood shims
Clear silicone sealant
Faucet
Drain connections
Adjustable wrench
Lag bolts
“do not use plumber’s putty”??
They forgot to mention:
1 ½” screws
1/16” bit
1/8” bit
Countersink (nothing to do with counters or sinks)
2 ½” hole saw (if you saw a hole do you have two halves, which would make a hole?)
Bandaids
Elmers glue
Square
Saber saw ($79, asile 9) only necessary if you’re installing cabinet in existing construction. If you’re installing cabinet in new construction or house built before 1450 AD that has no baseboards you can skip this tool)
Pencil
Shopvac (unless you want to sleep alone tonight.)
Box of tampons ( wait till you figure this out!)
Step two: Remove cabinet from box.
The hole in the side is where the forklift missed the pallet and created a vent that will keep your cabinet from having that closed in smell…
It also explains why some other bloke returned the thing, and all the joints are loose, and the previously preassembled guts are now laying in the bottom of the box.
Count the pieces… anything after TWO will have to be re-installed.
The good news is that they have refined STAPLES down to one-legged creatures that are easily removed. Find a good place to start (a corner of the cabinet that still is somewhat intact, and begin. Pilot hole, clearance hole for the screw, countersink the holes, insert screw (not included) and tighten.
Two screws each joint until no pieces remain. Don’t install the cabilet bottom, yet.
If you install the bottom strip across the back of the cabinet, now you can remove it again, because this is not new construction… ugh.
Take a piece of paper and sketch the profile of the baseboard so you can cut that shape from the bottom back of the cabinet sides. (saber saw). Watch your fingers… or, if you’re not into Steven King moments, Don’t watch, but be careful,,,
Take the piece that you removed and re-install it far enough forward from the back that it will miss the pipes which are sticking up thru the floor from the old sink that you removed… ( was I supposed to tell you to remove the old sink first?? Come on now,, take some responsibility here…)
By now the cabinet should be assembled and pretty much be able to stand on it’s own. Lift it into place, and look to see if everything fits against the wall, the floor. This is where shims can be used, but it’s a whold ‘nother chapter… Let’s assume things are close.
Take the lagbolts, or 4” long decking screws, and run them in top the wall thru the top back panel of the cabinet. I like the long screws, because if you miss the stud you can pick up on something solid in the next room…
Next (existing construction) since the bottom was a loose piece when you opened the box, you can figure out how to cut holes for the pipes that are coming up thru the floor. This is where the 2 ½” hole saw comes in handy… if you’re anywhere near close, the ½ “ pipes will find the 2 ½” holes! Don’t glue or in any way fasten the floor of the cabinet… It’s not going anywhere, and you’ll probably drop tools down there and need to remove it anyway.
Step 3) install the countertop/sink. Put that silicone stuff all over the top edges of the cabinet. Plop the sinktop in place and wiggle it till it looks right. By tomorrow the glue will set and it’s secured.
Install faucets, drain, knobs, and test for leaks… details in sequel.
Safety note: faucet sets include many small parts in plastic bags. If you insist on opening the bags with your teeth please read chapter 16, “clearing the airway of shredded plastic). The Heimlich is tough when you’re alone…
Open the cabinet doors and clean all the dust, silicone, blood and debris from the cabinet. Place the box of tampons in front of the gaping holes where the pipes come thru… now they are hidden for life!
Now put away tools, trash, vacuum sawdust and open a beer… you want to be good and ready before you test for leaks.
Success.
Interesting reading:
Alan King, “Anyone who owns their own home deserves it”
Kurtz, “Do it yourself projects. And 104 OTHER ways to impress women”
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