Mark Wesling is a classical guitar friend of mine from Hershey, PA. Mark performs, teaches and publishes CD collections of his work, many originals. His website takes advantage of many excellent web-based techniques... most of which are FREE !!
Now he's using his blog to show another side of himself and his offerings... poetry?!
Others to check out:
Rose Anderson's Pure Gallery Website, newsletters and blog
Next-Level Automotive's Website and blog <<< href="http://firstchoicerehab.com/">Website and newsletters.
My houseflipping blog
and my PonyClubDad blog.
now to get some work done... Jeff
Showing posts with label b2b. Show all posts
Showing posts with label b2b. Show all posts
Sunday, January 13, 2008
Saturday, January 12, 2008
Rave reviews!
Many Thanks to First Choice Rehabilitation who just celebrated their first year of email newsletters to their patients and associates!
Karen, their Marketing Manager, gave us a great review at the SOS Healthcare Networking luncheon in Camp Hill this week. They put the text of the articles together, select some photos that are representative of the topic, and provide a spreadsheet of their new additions to the mailing list each month. They post the newsletter to the ARCHIVES on their website each month.
I format the articles to post individually, and then assemble the newsletter into a template that has evolved over the past year. They began with 410 addresses of current patients and are now over 1300 permission based addresses. Their readership averages a confirmed count of at least 25%.
This is a very topical newsletter format, with NO sales content! The format is now (December) very consistent, with a seasonal article, a story about a community involvement they are hosting, an employee profile and a patient 'Success Story'.
Give me a call if I can assist with staying current with your clients, patients, donors or prospects with effective and affordable email marketing programs.
Happy January,
Jeff
Karen, their Marketing Manager, gave us a great review at the SOS Healthcare Networking luncheon in Camp Hill this week. They put the text of the articles together, select some photos that are representative of the topic, and provide a spreadsheet of their new additions to the mailing list each month. They post the newsletter to the ARCHIVES on their website each month.
I format the articles to post individually, and then assemble the newsletter into a template that has evolved over the past year. They began with 410 addresses of current patients and are now over 1300 permission based addresses. Their readership averages a confirmed count of at least 25%.
This is a very topical newsletter format, with NO sales content! The format is now (December) very consistent, with a seasonal article, a story about a community involvement they are hosting, an employee profile and a patient 'Success Story'.
Give me a call if I can assist with staying current with your clients, patients, donors or prospects with effective and affordable email marketing programs.
Happy January,
Jeff
Friday, June 22, 2007
Survey tools entering email arena.
A quick note,
Constant contact just released a survey tool that is pretty flexible. Take a look at (just an example) the information I'm getting back after a survey went out yesterday. ( attached.)
What a nice way to close the loop relative to buyer's remorse or to complete an engagement. This can include a highlight for referrals!
If you received my email yesterday, please take a few minutes to respond so I'll have added data before meeting next Tuesday. I would love to have you attend and add input to the process. If you did not receive the survey you can click HERE to offer input.
Thanks! and have a good finish to your week,
Jeff Kurtz
Reykur Associates Inc
Email Marketing Strategists
570-401-4843
Constant contact just released a survey tool that is pretty flexible. Take a look at (just an example) the information I'm getting back after a survey went out yesterday. ( attached.)
What a nice way to close the loop relative to buyer's remorse or to complete an engagement. This can include a highlight for referrals!
If you received my email yesterday, please take a few minutes to respond so I'll have added data before meeting next Tuesday. I would love to have you attend and add input to the process. If you did not receive the survey you can click HERE to offer input.
Thanks! and have a good finish to your week,
Jeff Kurtz
Reykur Associates Inc
Email Marketing Strategists
570-401-4843
Tuesday, February 6, 2007
expectations
Email Insider for Monday, February 5, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54974
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
expectations
Email Insider for Monday, February 5, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54974
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff
Disaster recovery plan
Email Insider for Tuesday, February 6, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=55058
Good article on rebuilding from sending to unsubscribed readers.
Jeff
Good article on rebuilding from sending to unsubscribed readers.
Jeff
Monday, January 29, 2007
Value of an Email address
Awsome article published today via Media post.
http://whitenoiseinc.com/2007/01/28/step-1--of-understanding-the-value-of-an-email-address.aspx
Proposition: if you started from scratch, which way would your marketing develop?
Have a great week,
Jeff
http://whitenoiseinc.com/2007/01/28/step-1--of-understanding-the-value-of-an-email-address.aspx
Proposition: if you started from scratch, which way would your marketing develop?
Have a great week,
Jeff
Thursday, January 25, 2007
Email seasonal trends! fro Emal Insider
Email List Trends Reviewby Bill McCloskey, Wednesday, January 24, 2007
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.
Complete report: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54379
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.
Complete report: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54379
Tuesday, January 2, 2007
email to pda stats
Good Morning! Just received this article from Email Marketing Council. Interesting stats on PDA readership. Includes survey results on why people may not open mail.
| http://www.reykurassociatesinc.com/clientwebfiles//rai/industryarticles/emmstats010207.htm |
Sunday, December 24, 2006
Saturday, December 23, 2006
Found a website to post photos that can be linked to as albums either by the public, or in folders only accessible by yourself or thru a coded link. Should be a good way to let clients add photo content to page which will be linked from their website or newsletter.
see demo at http://picasaweb.google.com/dc.mlpc and http://picasaweb.google.com/kurtzinpa
I'll have to get creative and play with this. Yesterday I used it to store copies of the creative for two clients and give them a link so they could review/download/archive the photos for their own use.
Jeff
see demo at http://picasaweb.google.com/dc.mlpc and http://picasaweb.google.com/kurtzinpa
I'll have to get creative and play with this. Yesterday I used it to store copies of the creative for two clients and give them a link so they could review/download/archive the photos for their own use.
Jeff
Friday, December 22, 2006
This week the Email Experience Council ( eec site ) featured a great spotlight on emarket2 and Norman Campbell.
Just one of the suggestions he offered could pay your bills in 2007, we quote:
eec: What is the #1 piece of advice you would give any person looking to improve their enewsletter (besides make it relevant)?Norman: Never assume you know best and that you know what your readers want. Use every cost effective means at your disposal such as surveys, your sales reps and customer service staff to find out what they like and dislike about your company/products/services/newsletter. Then try to incorporate this feedback "one idea at a time" into your enewsletter to test it out and to keep it fresh, but don't go mad. Make limited changes so as not to confuse readers; it is impossible to work out what has and has not worked if you incorporate too many changes at once.
This article is also published on the eec site.
The Down2Earth newsletter was rated best B2B by ClickZ, and will link you to some great background and research info on our industry... the white paper you can download is over 200 pages of top shelf suggestions and processes.
Have a great Holiday weekend!
Jeff
Just one of the suggestions he offered could pay your bills in 2007, we quote:
eec: What is the #1 piece of advice you would give any person looking to improve their enewsletter (besides make it relevant)?Norman: Never assume you know best and that you know what your readers want. Use every cost effective means at your disposal such as surveys, your sales reps and customer service staff to find out what they like and dislike about your company/products/services/newsletter. Then try to incorporate this feedback "one idea at a time" into your enewsletter to test it out and to keep it fresh, but don't go mad. Make limited changes so as not to confuse readers; it is impossible to work out what has and has not worked if you incorporate too many changes at once.
This article is also published on the eec site.
The Down2Earth newsletter was rated best B2B by ClickZ, and will link you to some great background and research info on our industry... the white paper you can download is over 200 pages of top shelf suggestions and processes.
Have a great Holiday weekend!
Jeff
Subscribe to:
Posts (Atom)
