Email Marketing rekindled

Jeff Kurtz and Reykur Associates Inc. has partnered with Constant Contact®, the leading email marketing service for small businesses, to provide you with a full email marketing program. Constant Contact is a proud supporter of National Public Radio and we offer cost effective internet marketing, particularly focused for non-profit organizations.

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The ultimate web tool guy!

Mark Wesling is a classical guitar friend of mine from Hershey, PA. Mark performs, teaches and publishes CD collections of his work, many originals. His website takes advantage of many excellent web-based techniques... most of which are FREE !!

Now he's using his blog to show another side of himself and his offerings... poetry?!

Others to check out:
Rose Anderson's Pure Gallery Website, newsletters and blog
Next-Level Automotive's Website and blog <<< href="http://firstchoicerehab.com/">Website and newsletters.
My houseflipping blog
and my PonyClubDad blog.

now to get some work done... Jeff

Rave reviews!

Many Thanks to First Choice Rehabilitation who just celebrated their first year of email newsletters to their patients and associates!

Karen, their Marketing Manager, gave us a great review at the SOS Healthcare Networking luncheon in Camp Hill this week. They put the text of the articles together, select some photos that are representative of the topic, and provide a spreadsheet of their new additions to the mailing list each month. They post the newsletter to the ARCHIVES on their website each month.

I format the articles to post individually, and then assemble the newsletter into a template that has evolved over the past year. They began with 410 addresses of current patients and are now over 1300 permission based addresses. Their readership averages a confirmed count of at least 25%.

This is a very topical newsletter format, with NO sales content! The format is now (December) very consistent, with a seasonal article, a story about a community involvement they are hosting, an employee profile and a patient 'Success Story'.

Give me a call if I can assist with staying current with your clients, patients, donors or prospects with effective and affordable email marketing programs.

Happy January,
Jeff

adding calendars to emails,websites and blogs

Here's a great tip on posting CALENDAR events on your website... I received this from Mary Waldron. Took a little tinkering ( and reading her instructions) but it includes some great features. how about this invitation?
Mary has a link to Tuckanoe. I added calender items to www.mountainlaurel.ponyclub.org and www.dressage4kids.com

Many thanks to Mary for her idea!

Jeff Kurtz
DC Mountain Laurel PC~~~~~~~~~~~~~~~~

Here's Mary's note:
Hi Jeff,

I wanted to see what you thought about Google Calendar. My daughters HS Quizbowl team has their schedule in Google Calendar and I added it to my Google Calendar, which was wonderful. So I set one up for Tuckahoe Pony Club and linked it to the website (the site is still torn apart but you'll see the Google link and the picture gallery):

http://tuckahoe.ponyclub.org

I didn't want everyone to be able to mess with the dates, so I set the account up with the email address dc@tuckahoe.ponyclub.org and our club officers will have the passwords. To display the calendar, you do this (cc'd from the HS techie):

1. When you are looking at the google calendar(s) you've created, on the left side is a bubble called MY CALENDARS listing the different calendars you have (each one color coded).
2. Click on the little arrow to the right of the calendar name, and choose "calendar settings"
3. Scroll down to the section named "Calendar Address" - click on the button called "HTML"
4. a pop-up window will appear with the whole complex web address. You can then save this link as a shortcut or copy/paste the link into an email...etc.

It's an embed command.

I am also very curious about the 'document' feature - that might be helpful too.

Mary

Survey tools entering email arena.

A quick note,

Constant contact just released a survey tool that is pretty flexible. Take a look at (just an example) the information I'm getting back after a survey went out yesterday. ( attached.)

What a nice way to close the loop relative to buyer's remorse or to complete an engagement. This can include a highlight for referrals!

If you received my email yesterday, please take a few minutes to respond so I'll have added data before meeting next Tuesday. I would love to have you attend and add input to the process. If you did not receive the survey you can click HERE to offer input.

Thanks! and have a good finish to your week,

Jeff Kurtz
Reykur Associates Inc
Email Marketing Strategists
570-401-4843

expectations

Email Insider for Monday, February 5, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54974

Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff

Disaster recovery plan

Email Insider for Tuesday, February 6, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=55058

Good article on rebuilding from sending to unsubscribed readers.

Jeff

Value of an Email address

Awsome article published today via Media post.

http://whitenoiseinc.com/2007/01/28/step-1--of-understanding-the-value-of-an-email-address.aspx

Proposition: if you started from scratch, which way would your marketing develop?

Have a great week,
Jeff

Email seasonal trends! fro Emal Insider

Email List Trends Reviewby Bill McCloskey, Wednesday, January 24, 2007
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.

Complete report: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54379

email to pda stats

Good Morning! Just received this article from Email Marketing Council. Interesting stats on PDA readership. Includes survey results on why people may not open mail.

http://www.reykurassociatesinc.com/clientwebfiles//rai/industryarticles/emmstats010207.htm

I'm offering free 60-day trial of Constant Contact to anyone interested... Send a message if you would like me to set up the account and help you get started. or, click the link at the top of this page to set up your account on your own... I'll still coach.

Found a website to post photos that can be linked to as albums either by the public, or in folders only accessible by yourself or thru a coded link. Should be a good way to let clients add photo content to page which will be linked from their website or newsletter.

see demo at http://picasaweb.google.com/dc.mlpc and http://picasaweb.google.com/kurtzinpa

I'll have to get creative and play with this. Yesterday I used it to store copies of the creative for two clients and give them a link so they could review/download/archive the photos for their own use.

Jeff