Email List Trends Reviewby Bill McCloskey, Wednesday, January 24, 2007
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.
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