Blogger Block

Finally getting back in action here to post some updates about clients. My writer's block has lasted months too long!

• Lendon Gray is starting her clinic year, and fund raising for The Dressage Federation. Her Olympic student Courtney King-Dye is the featured equestrian in Groton, MA May 1-3 as announced with THIS email to her Dressage4kids subscribers.

• Two of my clients are Senior Helpers franchisees. Tess Bockes in Harrisburg sent her 7th newsletter (including two in November) titled "Stay Warm, Stay Healthy and Dance!" . John Cabrey in Lansdale published his first in late December (view<<<). Both of these clients started with small mailing lists. Tess's list has grown rapidly through her networking, and by including pertinent articles from her business aquaintances! Remarkable (50%+) open rates for both companies!

• First Choice Rehab is now in their third year as my client. Their December Newsletter (view<<<) follows their consistent format of artciles on health, their physical therapist's activities in the industry, an employee profile, and a patient success story.

Given the economy, email newsletters are becoming a great means of staying in touch with customers and prospects at a fraction of the expense of the postal service.