Friday, November 23, 2007

Cleaning up lists

Interesting challenge...

Client purchased a 150,000 name list, purported to be of people interested in receiving email solicitations. I know this was going to be a headache, but took the challenge.

Started out by trying to batch 1000 addresses thru constant contact, but more than 40% of addresses were bouncing… Two batches and Constant Contact shut us off.

Went back to guy who produced the list and he steered us to Streamsend.com

Clumsy broadcasting tool, but managed to clone the email and start sending batches thru that site. Ended up with 40% + bounces, but at least got the first email sent and generated quite a few positive responses.

Took all the 'unsubscribes' from both Constant Contact and Sendstream and entered into both sources to preclude spaming anyone who opted out.

Will repeat process with Black Friday blast of sale announcement that went to their regular subscribers on Tuesday. Wish us luck!

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