How many tools are you putting to good use?
Website? ( everyone)
Email Newsletter? ( the savy)
Blog? ( the few)
Almost a year ago I wrote an article on this topic, and only a few people have figured it out.
Your Blog is the active day-to-day place to chronicle your business and developments. Your newsletter is probably monthly unless you're a restaurant or (politician). And your website just lays there!
Here's an example: www.dressage4kids.com is the website for Lendon Gray, two time olpympic equestrian competitor and organizer of the Youth Dressage Festival each summer in NY. I started publishing her newsletters more than a year ago. (remind me to update that page...) This summer she started posting to her blog and putting more of her personal thoughts and musings on the internet. http://graydressage.blogspot.com is a completely independent and separate operating system, and she can update it any time from any computer in the world... ( I had hoped she would make an entry from Germany last month)
More later, Jeff
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