Email Marketing Guru

Email Marketing Success Story

2009-11-10T20:11:00.000-06:00

Email Marketing Success Story

This customer uses email’s visual appeal to sell fine art

Kim Rody, the Fishartista
List Size: 1,808
Open Rate: 41.2%
Website: http://www.fishartista.com

Kim Rody is a fine artist who specializes in large acrylic canvases that feature images of the sea and its creatures. Kim has been a full-time artist since 2000 and she uses email marketing to develop and nurture a specific niche of followers, some of whom she hopes become collectors of her work. In addition to her large canvas paintings, Kim also sells giclée prints and note cards featuring her art.

As Kim explains, selling art is always a challenge, no matter what the economic condition is. “It’s important to nurture relationships with people who are drawn to your work,” Kim says. “Buying art is definitely a ‘splurge’ purchase rather than a necessary one.”

In order to capture those “splurged” dollars, artists like Kim have to stay in front of their audience and remain top of mind. Kim uses an email newsletter to show off her new paintings, to share a calendar of events where her work will be shown, and to post links to her blog content and Facebook page. “If I’m running a special that can be found at the bottom of the email, I also tease it throughout the newsletter,” Kim explains.

Why email? “I'm a visual person, and I build the newsletter around my images, whether they’re paintings or personal pictures,” Kim says. “I let the words and images play off each other.”

Kim encourages customers to refer her newsletter and artwork to friends by adding multiple “Forward to Friend” buttons in each mailing and offering a calendar featuring her art to customers that refer business her way. “It’s a great way to get qualified referrals,” Kim says. “Folks think hard about who they want to refer, and only send my email to friends that will have an interest in what I am doing.”

While she doesn’t track specifically the return on her investment, Kim says that each newsletter she sends out more than pays for an entire year’s subscription to Constant Contact Email Marketing. The newsletter generates sales through the deals she offers, and drives traffic to events where her art work is being shown, which can result in further sales.

The newsletter is also a great conversation starter between Kim and her customers. “My favorite response is when customers tell me they love a specific painting and why they do,” Kim says. “Of course, I also like it when they tell me they want to buy it.”

ConstantContact4Websites!!

2009-11-08T05:09:00.005-06:00

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www.CampsiteWebsitesOnline.com

www.ReykurAssociatesInc.com

CompostCritter.com Science Project

www.compostcritterstore.com

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Who is using ConstantContact to grow their business?

2009-11-06T09:57:00.005-06:00

Thousands of organizations are using Constant Contact to communicate at a fraction of the cost of other media.

Here are examples we have collected:

Flinchy's Restauran t

GreensGrow.com

TreeHugger.com

UncleJimsWormfarm.com

WVIA TV & FM

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Email Marketing rekindled

2009-11-05T23:40:00.001-06:00

Jeff Kurtz and Reykur Associates Inc. has partnered with Constant Contact®, the leading email marketing service for small businesses, to provide you with a full email marketing program. Constant Contact is a proud supporter of National Public Radio and we offer cost effective internet marketing, particularly focused for non-profit organizations.

Here's what we can do for your business:

Create a customized email marketing plan
Design professional email campaigns that support your brand
Write compelling copy for your audience
Manage and segment your email list

Email marketing is one of the most powerful and effective tools available to you. Let us put it to work for your business today.

The combination of email marketing, your topical blog and social networking make an unbeatable and affordable marketing effort. We offer trial packages and training, even if you want to be a do-it-yourself'er!

Blogger Block

2008-12-28T04:36:00.004-06:00

Finally getting back in action here to post some updates about clients. My writer's block has lasted months too long!

Lendon Gray is starting her clinic year, and fund raising for The Dressage Federation. Her Olympic student Courtney King-Dye is the featured equestrian in Groton, MA May 1-3 as announced with THIS email to her Dressage4kids subscribers.

Two of my clients are Senior Helpers franchisees. Tess Bockes in Harrisburg sent her 7th newsletter (including two in November) titled "Stay Warm, Stay Healthy and Dance!" . John Cabrey in Lansdale published his first in late December (view<<<). Both of these clients started with small mailing lists. Tess's list has grown rapidly through her networking, and by including pertinent articles from her business aquaintances! Remarkable (50%+) open rates for both companies!

First Choice Rehab is now in their third year as my client. Their December Newsletter (view<<<) follows their consistent format of artciles on health, their physical therapist's activities in the industry, an employee profile, and a patient success story.

Given the economy, email newsletters are becoming a great means of staying in touch with customers and prospects at a fraction of the expense of the postal service.

re: Facebook

2008-03-02T07:11:00.001-06:00

I'm beginning to believe that "being there" is a better bet than missing the exposure. There's probably very little chance of pereferal damage, and if it picks up one or two additional riders per year it's a cheap success. (ever hear the 'client for life' theory? If it's a movie theater at $5 x 3 movies / hear * 60 years ... it adds up. I think that was a Carnegie item)

Let me suggest (and I use this thought frequently) " What would grandpa Fred have said, and would I have thought he was standing in the way of progress"... and, of course, I was right.

So now what do I tell my daughter? I don't want to have grown up to be her Grandpa Fred? ! ;) This was a good thought... I need to post it!

Enjoy the day!
Jeff

The ultimate web tool guy!

2008-01-13T06:17:00.000-06:00

Mark Wesling is a classical guitar friend of mine from Hershey, PA. Mark performs, teaches and publishes CD collections of his work, many originals. His website takes advantage of many excellent web-based techniques... most of which are FREE !!

Now he's using his blog to show another side of himself and his offerings... poetry?!

Others to check out:
Rose Anderson's Pure Gallery Website, newsletters and blog
Next-Level Automotive's Website and blog <<< href="http://firstchoicerehab.com/">Website and newsletters.
My houseflipping blog
and my PonyClubDad blog.

now to get some work done... Jeff

Get Blogging before you get Blogged-Down

2008-01-13T05:22:00.000-06:00

How many tools are you putting to good use?

Website? ( everyone)

Email Newsletter? ( the savy)

Blog? ( the few)

Almost a year ago I wrote an article on this topic, and only a few people have figured it out.

Your Blog is the active day-to-day place to chronicle your business and developments. Your newsletter is probably monthly unless you're a restaurant or (politician). And your website just lays there!

Here's an example: www.dressage4kids.com is the website for Lendon Gray, two time olpympic equestrian competitor and organizer of the Youth Dressage Festival each summer in NY. I started publishing her newsletters more than a year ago. (remind me to update that page...) This summer she started posting to her blog and putting more of her personal thoughts and musings on the internet. http://graydressage.blogspot.com is a completely independent and separate operating system, and she can update it any time from any computer in the world... ( I had hoped she would make an entry from Germany last month)
More later, Jeff

Rave reviews!

2008-01-12T09:04:00.000-06:00

Many Thanks to First Choice Rehabilitation who just celebrated their first year of email newsletters to their patients and associates!

Karen, their Marketing Manager, gave us a great review at the SOS Healthcare Networking luncheon in Camp Hill this week. They put the text of the articles together, select some photos that are representative of the topic, and provide a spreadsheet of their new additions to the mailing list each month. They post the newsletter to the ARCHIVES on their website each month.

I format the articles to post individually, and then assemble the newsletter into a template that has evolved over the past year. They began with 410 addresses of current patients and are now over 1300 permission based addresses. Their readership averages a confirmed count of at least 25%.

This is a very topical newsletter format, with NO sales content! The format is now (December) very consistent, with a seasonal article, a story about a community involvement they are hosting, an employee profile and a patient 'Success Story'.

Give me a call if I can assist with staying current with your clients, patients, donors or prospects with effective and affordable email marketing programs.

Happy January,
Jeff

Cleaning up lists

2007-11-23T06:05:00.000-06:00

Interesting challenge...

Client purchased a 150,000 name list, purported to be of people interested in receiving email solicitations. I know this was going to be a headache, but took the challenge.

Started out by trying to batch 1000 addresses thru constant contact, but more than 40% of addresses were bouncing… Two batches and Constant Contact shut us off.

Went back to guy who produced the list and he steered us to Streamsend.com

Clumsy broadcasting tool, but managed to clone the email and start sending batches thru that site. Ended up with 40% + bounces, but at least got the first email sent and generated quite a few positive responses.

Took all the 'unsubscribes' from both Constant Contact and Sendstream and entered into both sources to preclude spaming anyone who opted out.

Will repeat process with Black Friday blast of sale announcement that went to their regular subscribers on Tuesday. Wish us luck!

adding calendars to emails,websites and blogs

2007-10-13T06:28:00.000-06:00

Here's a great tip on posting CALENDAR events on your website... I received this from Mary Waldron. Took a little tinkering ( and reading her instructions) but it includes some great features. how about this invitation?
Mary has a link to Tuckanoe. I added calender items to www.mountainlaurel.ponyclub.org and www.dressage4kids.com

Many thanks to Mary for her idea!

Jeff Kurtz
DC Mountain Laurel PC~~~~~~~~~~~~~~~~

Here's Mary's note:
Hi Jeff,

I wanted to see what you thought about Google Calendar. My daughters HS Quizbowl team has their schedule in Google Calendar and I added it to my Google Calendar, which was wonderful. So I set one up for Tuckahoe Pony Club and linked it to the website (the site is still torn apart but you'll see the Google link and the picture gallery):

http://tuckahoe.ponyclub.org

I didn't want everyone to be able to mess with the dates, so I set the account up with the email address dc@tuckahoe.ponyclub.org and our club officers will have the passwords. To display the calendar, you do this (cc'd from the HS techie):

1. When you are looking at the google calendar(s) you've created, on the left side is a bubble called MY CALENDARS listing the different calendars you have (each one color coded).
2. Click on the little arrow to the right of the calendar name, and choose "calendar settings"
3. Scroll down to the section named "Calendar Address" - click on the button called "HTML"
4. a pop-up window will appear with the whole complex web address. You can then save this link as a shortcut or copy/paste the link into an email...etc.

It's an embed command.

I am also very curious about the 'document' feature - that might be helpful too.

Mary

2007-10-13T04:15:00.000-06:00

Mary Waldman send a note recently about how to post pics and albums to a website.

Let's use the thought about how to have your club members post their stuff where you can link to it... That way they can be responsible for (or lack therof) their own accomplishments and posting. This webstuff gets old when it's a onw-person band...

I like picasa, although Kodak is ok too. I sent this article to Mary and she replied that she figured it out and it worked for her. http://tuckahoe.ponyclub.org/

Other examples at www.mountainlaurel.ponyclub.org and Dressage4kids.com .

Let me know if this works for you, and if I can further clarify how to play with picasa.com

More ideas to follow...

Jeff Kurtz
DC - Mountain Laurel Pony Club

Survey tools entering email arena.

2007-06-22T06:17:00.000-06:00

A quick note,

Constant contact just released a survey tool that is pretty flexible. Take a look at (just an example) the information I'm getting back after a survey went out yesterday. ( attached.)

What a nice way to close the loop relative to buyer's remorse or to complete an engagement. This can include a highlight for referrals!

If you received my email yesterday, please take a few minutes to respond so I'll have added data before meeting next Tuesday. I would love to have you attend and add input to the process. If you did not receive the survey you can click HERE to offer input.

Thanks! and have a good finish to your week,

Jeff Kurtz
Reykur Associates Inc
Email Marketing Strategists
570-401-4843

expectations

2007-02-06T14:50:00.002-06:00

Email Insider for Monday, February 5, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54974

Email experience council always has great input to improving your stature in the organization... take a look at this post!
Jeff

expectations

2007-02-06T14:50:00.001-06:00

Disaster recovery plan

2007-02-06T05:15:00.000-06:00

Email Insider for Tuesday, February 6, 2007: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=55058

Good article on rebuilding from sending to unsubscribed readers.

Jeff

Value of an Email address

2007-01-29T05:38:00.000-06:00

Awsome article published today via Media post.

http://whitenoiseinc.com/2007/01/28/step-1--of-understanding-the-value-of-an-email-address.aspx

Proposition: if you started from scratch, which way would your marketing develop?

Have a great week,
Jeff

Refer a friend incentives

2007-01-25T08:09:00.000-06:00

I just started an incentive to email readers for 'forwarding this to a friend' for one of my clients.

The reporting system I use records who forward an email, so a coupon can suggest a gift item or entry in a drawing to anyone who forwards to a friend.

Will keep you posted!

Jeff

update from Email Experience Council

2007-01-25T08:08:00.000-06:00

http://emailer.emailroi.com/reader.ice?20070125054047377855&jlkurtz@reykurassociatesinc.com&2194

This week's update from email experience council has TONS of good stuff...

Jeff

Email seasonal trends! fro Emal Insider

2007-01-25T04:37:00.000-06:00

Email List Trends Reviewby Bill McCloskey, Wednesday, January 24, 2007
WE'VE BEEN MONITORING THE NUMBER of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists sending emails from October through the Christmas holidays, followed by a steep decline. Last year the decline remained relatively steady from January to October, but this year we are noticing an almost immediate recovery. After the end of Christmas, we saw the same decline in the number of active lists as last year, but almost an immediate build-up, with active lists now approaching their pre-holiday peaks.

Complete report: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54379

event marketing

2007-01-24T07:50:00.000-06:00

Give me a couple days to get things updated here,,, I'll do a link to a great marketing project I'm doing for an equestrian event in New York. Sign up for the newslettere there to see how we're promoting their activities! http://www.dressage4kids.com

Have a great day!

Jeff

Weatherly Hillclimb

2007-01-07T05:09:00.001-06:00

Today was a nice vacation day. Breakfast with Robert,,, resolved to agree to a plan that would put him in my new house in Mcadoo by September. ( but he has to finish the work at Seybert Street first.)

Paid some bills,,, straightened out Legacy Bank about what to do with the money they received from the closing last week... ( like they FORGOT we had discussed it...) ;)

Called a guy who has 12 houses fpr sale down toward Lansdale.

Sorted thru leftovers at the new place,,, found no treasures, but DID find documents dating back to 1901. will make nice wall decore items. I want to do a story book of families I have purchased homes from! May eventually lead to some interesting ghost stories!!

Let's see,, there must have been more...

Magistrate at 2:30, tenant didn't show so now it's OFFICIAL that she has to move, The difference between 'official' and your basic MOVE invitation is about 30 days and $95. (mine, not hers). The tenant gets an actual autographed letter from the magistrate explaining that I won, and if she has extra money laying around that I'd really apreiciate whatever she can part with. Most tenants mount these letters in their game room, like 3 point bucks (half of which are probably road-kills) so they have interesting stories to share with their buddies.

I actually survived the day without a cell phone! Twice I got to land-lines with a calling card to check and return messages. It's interesting how important we think we are untill we loose our phone and realize that no one was inconvenienced!

Stopped at Biaggo's for libation ( to be discussed) and treated Blaze to an actual 'in-cockpit' view of the Audi. He owns the deli/6-pack store. He's such a BS'er... We have a lot of other things in common also... (?) ;)

THEN, on the way home, I went out to the road where they hold (held) the Weatherly Hillclimb! What a hoot. I'm going to try to post a video of the drive up. The straight sections are cake walks. the curves vary from "sharp left" to rignt vertical's (up) where you can actually look up over the hood and see your front tires going hand over hand with your back tires and wondering if the 6-pack in the trunk is going to tip the scales in favor of ass-end-over-tea-kettle.(?!)

Just when you think it's safe to exhale you reach the top, with no backside... There's now a hole where I put my foot thru the floor looking for the brake pedal. thru the hole you can see the spectators looking up in the air at your car, wich still going up while the terraine (pavement) is going down. (and all I have to show them is my foot where the floor boards should be,,,) go figure. BE sure you've cleaned that custom exhaust system, cause that's about all they can see!!

I made about 6 runs up the hill. The trip down is fun,,, if you enjoy the feel of the back end 'unweighting' while the front end is looking for something to grab onto to accomplish the hard-right. and the roofer in the econoline with 6 ladders on the roof ( headed up-hill toward home at 4.3 MPH with his own 6-pack)and 4300 pounds of leftover shingles that he's using on his moonlighting prohect, is praying that you're highly skilled at whatever it is that you are trying to do, and that you understand that the yellow line is his only assurance of dinner with family (and the 2 remaining of the 6-pack).

Then home to unload the goodies...

Did someone remember to pick up food?

hmmmmmmmmmmmmmmmmmmmm

more later.

Jeff

The Joy of Preassembled Cabinets

2007-01-07T05:07:00.000-06:00

The Joy of pre-assembled cabinets.

3 hrs 45 mins… seems like a lifetime.

The tear in the cardboard box should have been a tip off… 4 months ago when I picked up the 30” wide vanity cabinet with molded ceramic sink and decorator faucet set. TWO-Piece COMBO…

Open the box this morning after breakfast… count to two… then figure out why there are about 6 other pieces…

Let me give you the detailed instructions before you try this at home.

1) remove the bathroom door. FAQ: Why? Answer: You KNEW the bath was too small to be comfortable when you bought the place, so get over it… the diagram shows the worker upside down reaching thru the bottom of something with a tool that looks like something your Ob-Gny roommate used for the finals at the lab… take the door off and enjoy the space.

2) gather tools. Listed on box:
variable speed drill and drill bits
Screwdrivers – Phillips and flathead (twins on daughter’s soccer team)
Level
Tape measure
Stud finder ( NO, the wall kind)
Wood shims
Clear silicone sealant
Faucet
Drain connections
Adjustable wrench
Lag bolts
“do not use plumber’s putty”??

They forgot to mention:

1 ½” screws
1/16” bit
1/8” bit
Countersink (nothing to do with counters or sinks)
2 ½” hole saw (if you saw a hole do you have two halves, which would make a hole?)
Bandaids
Elmers glue
Square
Saber saw ($79, asile 9) only necessary if you’re installing cabinet in existing construction. If you’re installing cabinet in new construction or house built before 1450 AD that has no baseboards you can skip this tool)
Pencil
Shopvac (unless you want to sleep alone tonight.)
Box of tampons ( wait till you figure this out!)

Step two: Remove cabinet from box.

The hole in the side is where the forklift missed the pallet and created a vent that will keep your cabinet from having that closed in smell…
It also explains why some other bloke returned the thing, and all the joints are loose, and the previously preassembled guts are now laying in the bottom of the box.

Count the pieces… anything after TWO will have to be re-installed.

The good news is that they have refined STAPLES down to one-legged creatures that are easily removed. Find a good place to start (a corner of the cabinet that still is somewhat intact, and begin. Pilot hole, clearance hole for the screw, countersink the holes, insert screw (not included) and tighten.
Two screws each joint until no pieces remain. Don’t install the cabilet bottom, yet.

If you install the bottom strip across the back of the cabinet, now you can remove it again, because this is not new construction… ugh.

Take a piece of paper and sketch the profile of the baseboard so you can cut that shape from the bottom back of the cabinet sides. (saber saw). Watch your fingers… or, if you’re not into Steven King moments, Don’t watch, but be careful,,,

Take the piece that you removed and re-install it far enough forward from the back that it will miss the pipes which are sticking up thru the floor from the old sink that you removed… ( was I supposed to tell you to remove the old sink first?? Come on now,, take some responsibility here…)

By now the cabinet should be assembled and pretty much be able to stand on it’s own. Lift it into place, and look to see if everything fits against the wall, the floor. This is where shims can be used, but it’s a whold ‘nother chapter… Let’s assume things are close.

Take the lagbolts, or 4” long decking screws, and run them in top the wall thru the top back panel of the cabinet. I like the long screws, because if you miss the stud you can pick up on something solid in the next room…

Next (existing construction) since the bottom was a loose piece when you opened the box, you can figure out how to cut holes for the pipes that are coming up thru the floor. This is where the 2 ½” hole saw comes in handy… if you’re anywhere near close, the ½ “ pipes will find the 2 ½” holes! Don’t glue or in any way fasten the floor of the cabinet… It’s not going anywhere, and you’ll probably drop tools down there and need to remove it anyway.

Step 3) install the countertop/sink. Put that silicone stuff all over the top edges of the cabinet. Plop the sinktop in place and wiggle it till it looks right. By tomorrow the glue will set and it’s secured.

Install faucets, drain, knobs, and test for leaks… details in sequel.

Safety note: faucet sets include many small parts in plastic bags. If you insist on opening the bags with your teeth please read chapter 16, “clearing the airway of shredded plastic). The Heimlich is tough when you’re alone…

Open the cabinet doors and clean all the dust, silicone, blood and debris from the cabinet. Place the box of tampons in front of the gaping holes where the pipes come thru… now they are hidden for life!

Now put away tools, trash, vacuum sawdust and open a beer… you want to be good and ready before you test for leaks.

Success.

Interesting reading:
Alan King, “Anyone who owns their own home deserves it”
Kurtz, “Do it yourself projects. And 104 OTHER ways to impress women”

business is growing!

2007-01-07T05:05:00.000-06:00

Hey,,, just a quick note to fill you in on my activity::

Things are getting interesting... I landed a contract to publish Broker Agent Magazine (see www.gotobam.com ) and leave for Phoenix on Tuesday for training... If you'd like to have dinner in Phoenix next week just SHOW UP!

THEN... Sutliff Saturn's first email newsletter is about half done... should be complete today or tomorrow, so that contract is initiated. First Choice fitness will be Monday's project. Pure Gallery's third monthly went out Friday and PaNext and NJNext issues start in February, bimonthly.
I have an optomitirst, a trophy co, a gift shop (www.pazazzz.com), a personal coach, a drycleaner and an adv agency all pending decisions!

and THEN... http://picasaweb.google.com/kurtzinpa has some of mac's pics, I'm running about 4 blogs http://reykur.blogspot.com
http://audikurtz.blogspot.com and http://d4kboard.blogspot.com/ and THEN I'm the new WEBguy for www.Dressage4kids.com and www.easternpa.ponyclub.org and www.mountainluarel.ponyclub.org

and THEN... I'm driving back from Lewisburg last week and in Ringtown there's this beer barn with a forsale sign... Mike and I are probably going to buy that AND the abandoned general store including the major intersection in town... no, still no money to pay the electric bill, but lots of good things going on. Soon to become the Circle City Property Group.

Have a great day!

Jeff

email to pda stats

2007-01-02T06:16:00.000-06:00

Good Morning! Just received this article from Email Marketing Council. Interesting stats on PDA readership. Includes survey results on why people may not open mail.

http://www.reykurassociatesinc.com/clientwebfiles//rai/industryarticles/emmstats010207.htm

2006-12-24T04:49:00.000-06:00

I'm offering free 60-day trial of Constant Contact to anyone interested... Send a message if you would like me to set up the account and help you get started. or, click the link at the top of this page to set up your account on your own... I'll still coach.

2006-12-23T05:55:00.000-06:00

Found a website to post photos that can be linked to as albums either by the public, or in folders only accessible by yourself or thru a coded link. Should be a good way to let clients add photo content to page which will be linked from their website or newsletter.

see demo at http://picasaweb.google.com/dc.mlpc and http://picasaweb.google.com/kurtzinpa

I'll have to get creative and play with this. Yesterday I used it to store copies of the creative for two clients and give them a link so they could review/download/archive the photos for their own use.

Jeff

2006-12-22T08:21:00.000-06:00

This week the Email Experience Council ( eec site ) featured a great spotlight on emarket2 and Norman Campbell.

Just one of the suggestions he offered could pay your bills in 2007, we quote:
eec: What is the #1 piece of advice you would give any person looking to improve their enewsletter (besides make it relevant)?Norman: Never assume you know best and that you know what your readers want. Use every cost effective means at your disposal such as surveys, your sales reps and customer service staff to find out what they like and dislike about your company/products/services/newsletter. Then try to incorporate this feedback "one idea at a time" into your enewsletter to test it out and to keep it fresh, but don't go mad. Make limited changes so as not to confuse readers; it is impossible to work out what has and has not worked if you incorporate too many changes at once.

This article is also published on the eec site.

The Down2Earth newsletter was rated best B2B by ClickZ, and will link you to some great background and research info on our industry... the white paper you can download is over 200 pages of top shelf suggestions and processes.

Have a great Holiday weekend!
Jeff

Article on Newspaper website viewers.

2006-12-21T13:46:00.000-06:00

http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=061221

Great article with link to White paper from Scarborough Research. Looks like Websites for the traditional media are respected resources for the internet savy.

Jeff